Website, brand guidelines and social · United Arab Emirates, 2026
CleverSo
CleverSo is the translation management system built for Arabic teams, and it is now an Arabic.AI product: files, linguists, AI and translation memory in one governed platform, with an interface that is native in Arabic rather than translated into it.
The job was the move. A new cleverso.com that sells it as part of the Arabic.AI family, designed and built over two days in November 2026 as a static Astro site in English and Arabic, with no framework on the page and GSAP for the motion; it scores 97 for performance on a phone in a local Lighthouse run, with no layout shift. Then the brand guidelines that hold the product to its parent’s 2026 look, and a launch run of fifteen posts taken from both.
Two things are still open: the site is waiting to go live on cleverso.com, and the guidelines are a first draft, ahead of sign-off and a native review of the Arabic.
The site, live in the frame, and the whole of it one window away. The direction in one line: Arabic.AI’s dark, cinematic frame around a bright, real product, quiet and dark where it sells, light and exact where it shows the product. It goes live on cleverso.com, replacing the old product site.
The guidelines that hold it together: twenty-seven pages at 16:9, twenty-four of them here. The first decision is on the first page. CleverSo is an Arabic.AI product, so it takes the parent’s 2026 palette, purple carrying the identity, ink and paper carrying the page, pink lighting the dark only, and keeps its own folded C. The logo stands alone and the endorsement lives in words. Geist with Fragment Mono for labels, IBM Plex Sans Arabic in one weight, an Arabic lockup that mirrors the English one, a page that allows only verified claims, and a boundary between the product’s own UI and the marketing frame around it. This is draft one, waiting on the company’s sign-off and on a native review of the Arabic.
The launch run, made from the site rather than alongside it: fifteen posts at 4:5 for LinkedIn and Instagram, and every word in them is lifted from the site’s copy, which carries only the claims the product team had verified, so nothing here needed a second approval. The opener names the product; the next four take one feature each from the hero tour and show it in the real interface, cropped rather than shrunk.
The argument the product rests on, as a carousel: the same editor in English and in Arabic, row for row, on the lilac the site keeps for its Arabic-first band. The cover is the slider at rest, the two slides after it are each interface alone, and the last says what makes the Arabic native rather than translated.
Four more singles: the 24 formats orbiting the mark, the Google Drive connector board, the release record, and the post that places CleverSo inside the Arabic.AI platform, drawn as the same stack of outlined panes the site’s pre-footer opens on scroll.
Governance in five slides, for whoever signs off on security: two-factor authentication, role permissions, download permissions and segment history, each one carrying the small live interface from the site’s security cards and marked as sample data.
Upload, assign, deliver. The cover is the workflow tree from How it works, and each step after it puts the part of the product that does the job in the frame: the Drive connector, the project list, the insights dashboard.
Who it is for, on paper: marketing teams, language service providers, Arabic-speaking enterprises and in-house language teams, a slide each with the case for them in the product’s own words.
And the two that lead in Arabic: the launch post and MT+, re-set right to left in Plex Arabic around the Arabic interface rather than poured into the English layout. Latin terms like MT+ are isolated, so the bidirectional line keeps them whole.