I’m Moe, a creative director and art director based in Dubai, working in brand, digital and motion for a bit over 16 years.

The work runs wide: brand identities and the logos inside them, websites, launch videos and explainers, social campaigns, exhibition stands, whitepapers and decks, print. A company that needs an identity usually needs the website, the launch video and six months of social content after it, and I would rather build those than brief them out.

I start at the concept and I finish the file. Those are usually two different people, and keeping them as one means what gets built is what was pitched, with nothing lost in the handover. The idea is mine, but the brief is not a suggestion: I would rather make what a company actually needs than what would look best in my portfolio.

I’m art director for Tarjama and Arabic.AI in the United Arab Emirates, where I built both brands and both websites from scratch. I also work with healthcare technology companies in the UK, Denmark and Canada, with SaaS products in Europe, and on brand and campaign work across Saudi Arabia, Qatar, Jordan and Egypt, in broadcast, real estate, tourism and construction.

Arabic is my first language, which mostly shows up as a refusal: anything in Arabic gets held to the same standard as the English beside it, set rather than translated into, and never finished a grade lower because fewer people in the room can read it.

Open to collaborations of most kinds. Email me, text me on WhatsApp, or find me on LinkedIn.

A nine-frame contact sheet of Moe Magdy in a black hoodie against white, a thin metal halo held above his head in every frame

Experience

  • Held concurrently with the art-director role at sister company Tarjama, which shares its founders.

    • Established the complete visual identity from zero for the region's #1-ranked Arabic AI platform (Stanford HELM), owning brand strategy through shipped design across all product and marketing surfaces.
    • Designed and built a ~100-page bilingual (EN/AR RTL) website via AI-assisted workflows, spanning the full product suite — Assistants, Translate, OCR, Speech — the sovereign LLM, and the agentic platform.
    • Directed a unified visual system across all product UI and marketing surfaces, cutting design-to-ship handoffs to zero by owning concept through front-end personally.
    • Built Tarjama's complete brand identity end to end — strategy, logo, bilingual (EN/AR) system, and launch videos — for MENA's leading enterprise language ecosystem, serving governments and global brands for 18+ years.
    • Designed and built a 200-page bilingual (EN/AR RTL) website via AI-assisted build, lifting the SEO/AEO score from 71 to 99/100 across the six-product ecosystem, solutions, and industries.
    • Drove 3 major rebrands and brand-strategy execution across MENA, boosting social media engagement 35% and directing branding for 25+ regional events.
    • Managed 5 designers and raised client satisfaction to 90%+ by building the brand hierarchy and design system that unified visual consistency across channels.
    • Directed the team's design output for Tarjama's enterprise clients — major international brands and government entities including NEOM, PwC, McKinsey, and FII (Future Investment Initiative).
    • Led live social-media coverage at flagship events FII7 and MISK, producing real-time quote cards and event graphics for high-profile speakers across 14-hour days over 3–5 day runs.
    • Shipped bilingual (EN/AR RTL) product UI and identity across B2B and B2C, owning the system from design tokens through to production front-end.
    • Produced interactive marketing materials and presentations that equipped internal and external stakeholders across pitches and launches.
    • Rolled out Ureed's new brand identity across product UI, social media, events, and marketing collateral, translating the refreshed system into consistent, ship-ready assets at every touchpoint.
    • Owned social media design post-rebrand, producing on-brand content that reinforced the new visual identity and lifted engagement across channels.
    • Led product design for wooden and eco-friendly décor lines, earning the 'Maker of Merit' award at Cairo Maker Fair (2016).
    • Long-term retained engagements delivering brand, UI/UX, and motion design for AI and healthcare-technology products across Europe.

      • Delivered brand and UI/UX design for Flixier's browser-based AI video platform (Romania) across marketing site, product UI, and campaign assets, sustaining a retained engagement since Jun 2025.
      • Designed UI/UX for Liva Healthcare's NHS-trusted digital health-coaching platform (UK/Denmark) across patient-facing app and marketing surfaces since Mar 2025.
      • Provided web and marketing design for Diætisthuset, Denmark's largest clinical-dietitian network, through its Aug 2025 acquisition by Liva Healthcare.
      • Led creative and web design for Meddbase's cloud-native occupational-medicine software (UK) through its Jan 2025 acquisition by Cority and rebrand to Cority Meddbase.
      • Earlier freelance: brand identities, album artwork, and UI/UX for startups, music artists, and SMEs worldwide.

    Portfolio

    Sixteen years of work, stood on its end. Pull one out.

    Tarjama:

    Language & AI

    MENA's enterprise language ecosystem, built end to end. 2026.

    Explore more

    Showreel

    Brand films, launch teasers and campaign cuts. Swipe, then press play.

    • Tarjama — Rebranding Ad

    • Sadu — Ad

    • Sadu — The Masters' Hands

    • Atelier — Teaser I

    • Atelier — Teaser II

    • Atelier — Teaser III

    • Atelier — Film I: Two Ways

    • Atelier — Film II: One Invoice

    • Atelier — Film III: Born Here

    • Atelier — Film IV: The Wrong Question

    • Humain — Archive

    • Humain — Document

    • Humain — Translate

    • Humain — Voice

    • DubNFeel — The Bee Music Video

    • Closer — 2 Years Celebration

    Websites

    Seven sites, each drawn at its real desktop width and shrunk to fit a phone. The shape is the point; the whole of each one is in the Browser on a larger screen.

    • Tarjama
    • Arabic.AI ’26
    • Arabic.AI ’25
    • Cority Meddbase
    • Liva Healthcare
    • Sadu
    • Flixier

    Logofolio

    • Tarjama2026
    • Sadu2026
    • Mojodat2025
    • Auntie Hala2026
    • Holistique Studio2024
    • frnt2022
    • Arabic.AI2025
    • The Content Lab2025
    • Atelier2026
    • Flixier2026
    • Wry2025
    • Salata2022
    • DocMentor2022
    • Future Tourism Forum2024
    • Aqarco2022
    • T& Portal2026
    • HERU2024
    • Najma2025
    • BillJumla2022

    Credentials

    Education

    BA in Art Studies, Cairo University
    Certificate of Achievement from Career Community College, USA, awarding the Graphic and Marketing Diploma, dated July 2014.
    CadMasters Training and Solutions certificate for the Graphic Design Diploma covering Photoshop, Illustrator and InDesign CC, July to October 2014.

    Certifications

    LinkedIn Learning and Adobe certificate of completion: the Essential Skills in Adobe Illustrator 2025 Professional Certificate learning path, completed by Moe Magdy on 23 October 2026 over 7 hours 2 minutes, signed by Shea Hanson, Head of Learning Content Strategy.
    LinkedIn Learning certificate of completion: the course What Is Generative AI?, completed by Moe Magdy on 13 October 2026, covering generative AI tools, artificial intelligence and generative AI, and carrying 2.00 NASBA continuing professional education credits in information technology.
    LinkedIn Marketing Academy certificate: Moe Magdy has earned the LinkedIn Content and Creative Design Certification, valid 23 September 2026 to 23 September 2028, certificate number tobijpfixr5q.

    Awards

    The blue Maker of Merit ribbon from Maker Faire Cairo 2016, hanging beside the laser-cut mashrabiya lantern and tower it was awarded for.

    Languages

    ArabicNative
    EnglishFluent

    Clients

    Recommendations

    Great working with Moe. Very creative, quick and diligent

    Michel Khoury · VP, Arabic.AImanaged Moe directly · Oct 2025

    I had the pleasure of working with Moe, and I can confidently say that I was lucky to start my career with him. I consider him my mentor—an inspiring leader and a fantastic team player who is always eager to share his knowledge and foster collaboration.

    Moe has an exceptional mindset that seamlessly combines graphic design and marketing, making him an outstanding Art Director. I had the privilege of working with him on numerous projects, and his passion for design and dedication to excellence make him an invaluable asset to any team.

    I highly recommend Moe to anyone looking for a creative powerhouse who can bring ideas to life with unmatched artistry and professionalism.

    Mostafa Kamal · Sr. Graphic Designer, AWS META at Noventiqsame team · Feb 2025

    Moe has a remarkable knack for generating producing designs at lightning speed. Collaborating with him feels effortless—he’s always open to ideas and genuinely values feedback. If you’re looking for someone who balances creativity, efficiency, and great communication, Moe is your ideal designer.

    Büşranur Bilir · Demand generation for healthcare techsame team · Feb 2025

    Mo is one of the most driven and dedicated Art Directors I’ve had the privilege of working with. His sharp eye for detail, relentless work ethic, and unwavering commitment to the team make him an invaluable force. He is always on call and ready to elevate any project, and truly embodies the definition of going above and beyond.

    Beyond his undeniable creative brilliance, one of Mo’s greatest strengths is his adaptability. He embraces feedback with an open mind, offers strategic insights when needed, and continuously pushes creative boundaries to craft visually stunning and impactful campaigns. His passion, talent, and innovation set a high bar, and it’s an absolute honor to collaborate with someone of his caliber.

    Elizabeth Lucas · Vice President, Third Bridgedifferent teams · Feb 2025

    Moe is a standout Creative Art Director, strong concepting, impeccable taste, and scalable design systems.

    He delivers polished work fast without sacrificing quality. Excellent in exec rooms and on the tools. He consistently turns ideas into impactful, on-brand assets.

    I love working with him!

    Habiba Waleed · Marketing, AI and Personal Brandingsame team · Oct 2025

    Having worked with Moe Magdy at both Ureed and Tarjama, I’ve seen firsthand his exceptional creativity and design expertise. As a Senior Creative Designer, he has an incredible ability to turn ideas into visually compelling designs that not only capture attention but also align with business goals.

    His work goes beyond aesthetics—Moe ensures that every design serves a purpose, whether in branding, UI/UX, or marketing visuals. His keen eye for detail, originality, and strategic thinking make him an invaluable asset to any project. On top of that, he’s a fantastic team player, always open to feedback and eager to push creative boundaries.

    Yazeed Salameh · Digital Marketing and Growth Leadsame team · Feb 2025

    Worked with Magdy on a lengthy project where he demonstrated outstanding design skills and most notably design management skills. With a great sense of responsibility and adaptability, he was the cornerstone of the project’s success.

    I’d have Magdy with me on any design project, all day every day.

    Ra’ad Al Jughol, PMP · Project Manager and Architectsame team · Feb 2025

    I had the pleasure of working with Moe on several projects, and his versatility is truly impressive. From design to UX and everything visual, he brings a deep understanding of how aesthetics and functionality work together. He goes above and beyond, ensuring every detail is thoughtfully crafted and aligned with the bigger picture. His ability to blend creativity with strategy makes him an invaluable asset to any team.

    Antonios Nader · Senior Bilingual Copywriter (EN/AR)same team · Feb 2025

    Moe is amazing at his job! He knows his way around people, he is good with the clients, does whatever it takes to help colleagues, and gets things done.

    Amr Nawar · Creative Director and Brand Strategistsame team · Dec 2021

    Moe Magdy is a creative powerhouse. As Art Director at Tarjama, he transforms ideas into stunning, high-impact visuals that align perfectly with our brand. His eye for detail, strategic thinking, and leadership make him an invaluable asset. If you need a designer who delivers both creativity and business impact, Moe is the one.

    Mohamed Shams · Product Marketing Manager, Arabic.AI (Tarjama)same team · Feb 2025

    I had the pleasure of working alongside Moe on multiple projects, from high-stress, fast-paced events that demanded relentless dedication, to more measured, creative endeavors like reports, social media content, and branding. No matter the challenge or the timeline, Moe consistently rose to the occasion and delivered exceptional results.

    Beyond his technical skills, Moe brings a collaborative spirit to the team, making him not only a talented designer but also a great colleague. Working with him has been a truly positive experience, and I am confident that he will always be an asset to any team he works with.

    Layla Mazen · Strategic Account and Project Leadershipsame team · Feb 2025

    Working with Moe at Tarjama has been an absolute pleasure. He has an incredible eye for design and a talent for turning ideas into visually stunning work. He always brings fresh, creative solutions to the table.

    Beyond his skills, Moe is a great team player—collaborative, open to feedback, and always ready to tackle challenges with a positive attitude!

    Fadila Safwat · Content Manager and Content Strategistsame team · Feb 2025

    I’ve had the pleasure of working with Moe Magdy, and I can confidently say he is an exceptional art director and graphic designer. His ability to translate ideas into visually stunning designs is truly impressive. Moe combines creativity with strategic thinking, ensuring that every project not only looks great but also serves its purpose effectively.

    Beyond his technical skills, Moe is a fantastic team player. He brings enthusiasm, professionalism, and a keen eye for detail to every project. His deep understanding of branding, social media marketing, and UI/UX design makes him a valuable asset to any team.

    If you’re looking for a creative professional who is passionate, innovative, and dedicated to delivering outstanding results, I highly recommend Moe. He’s a true talent in the field of design, and I’m excited to see what he accomplishes next!

    Mina Maged · Service Directorwas Moe’s client · Feb 2025

    Contact

    Open for full-time and collaborations. Email or WhatsApp are the fastest ways to reach me.

    Based in
    Dubai, United Arab Emirates
    Text me